Retention Marketing

Job description

Customer Retention Strategy and Execution:

• Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints.

• Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.

• Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage.

• Collaborate in designing and executing customer journeys that support long-term retention goals.

• Work closely with the retention marketing team to manage projects and campaigns.

• Provide input and support to ensure team goals are met.

• Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

• Assist in providing data-driven insights for continuous improvement of retention strategies.