Responsibilities● Develop strategies and tactics to get the word out about our company and drive qualified traffic to ourfront door● Deploy successful marketing campaigns and own their implementation from ideation to execution● Experiment with a variety of organic and paid acquisition channels like content creation, contentcuration, pay per click campaigns, event management, publicity, social media, lead generationcampaigns, copywriting, performance analysis● Produce valuable and engaging content for our website and blog that attracts and converts our targetgroups● Build strategic relationships and partner with key industry players, agencies and vendors● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely● Oversee and approve marketing material, from website banners to hard copy brochures and case studies● Measure and report on the performance of marketing campaigns, gain insight and assess against goals● Analyze consumer behavior and adjust email and advertising campaigns accordingly
