Digital marketing manager

Job description

Ensure smooth running of a performance ads in accordance with the instructions of the account lead
/ Performance Marketing Manager, including but not limited to
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient COGS
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic &
own media channels
• Identifying and testing new channels to continue to meet or exceed established critical
metrics
• Working closely with the management to share funnel conversion improvement ideas,
feedback & present results.