Digital Marketing Executive

Job description

Key Responsibilities:

• Develop and Manage Digital
  Marketing Campaigns:




• Create, manage, and
  optimize digital marketing campaigns on platforms such as Google Ads,
  Facebook, Instagram, LinkedIn, and other relevant channels.


• Ensure campaigns are
  aligned with business goals and objectives.




• Content Creation and
  Management:




• Develop engaging and
  relevant content for social media, blogs, websites, and email campaigns.


• Collaborate with designers,
  product marketers, sales professionals, and external influencers to produce
  relevant content that meets the needs of both key stakeholders and our
  audience.




• SEO and SEM:




• Perform ongoing keyword
  discovery, expansion, and optimization.


• Implement and manage SEO
  strategies to improve organic search rankings and drive traffic to the
  website.




• Analytics and Reporting:




• Monitor and report on the
  performance of digital marketing campaigns using tools such as Google
  Analytics, Google Search Console, and social media analytics platforms.


• Provide actionable insights
  and recommendations for improving campaign performance.




• Email Marketing:




• Plan and execute email
  marketing campaigns, including newsletters, promotional emails, and
  automated workflows.


• Track and analyze email
  marketing metrics to optimize campaign effectiveness.




• Social Media Management:




• Manage and grow the
  company’s social media presence across various platforms.


• Engage with the online
  community, respond to comments, and create content that encourages
  interaction and engagement.




• Market Research and Trend
  Analysis:




• Stay up-to-date with the
  latest digital marketing trends, best practices, and technologies.


• Conduct market research to
  identify new opportunities and improve campaign performance.

Requirements:

• Education:




• Bachelor’s degree in
  Marketing, Business, Communications, or a related field.




• Experience:




• 2 years of experience in
  digital marketing or a related field.




• Skills:




• Strong understanding of
  digital marketing concepts and best practices.


• Proficiency in marketing
  software and tools such as Google Ads, Google Analytics, Facebook
  Business Manager, and email marketing platforms.


• Excellent written and
  verbal communication skills.


• Strong analytical and
  problem-solving skills.


• Ability to work
  independently and as part of a team.


• Creative and strategic
  thinker with a keen attention to detail.

Preferred Qualifications:

• Experience with video
  content creation and marketing.


• Knowledge of HTML/CSS and
  website management.


• Certification in Google Ads,
  Google Analytics, or other relevant digital marketing certifications