Digital marketing

Job description

Key Responsibilities

1. Strategy Development and Execution:

   • Design and implement digital marketing campaigns aligned with business goals.
   • Identify and target key audience segments across digital channels.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

   • Conduct keyword research to optimize website content and improve organic rankings.
   • Manage PPC campaigns on platforms like Google Ads, ensuring optimal ROI.

3. Content Marketing and Social Media Management:

   • Create, curate, and schedule content for blogs, websites, and social media channels.
   • Manage social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
   • Monitor trends and audience engagement, adapting strategies accordingly.

4. Email Marketing:

   • Plan and execute email campaigns to nurture leads and retain customers.
   • Optimize email content and layouts to improve open and click-through rates.

5. Data Analytics and Reporting:

   • Track and analyze campaign performance using tools such as Google Analytics and social media insights.
   • Provide detailed reports on KPIs and actionable insights to optimize future campaigns.

6. Paid Advertising Campaigns:

   • Develop and manage paid ad campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads.
   • Monitor campaign budgets and adjust strategies to maximize impact.

7. Collaboration and Innovation:

   • Work closely with internal teams to align digital strategies with brand messaging.
   • Stay updated with digital marketing trends and implement innovative approaches.