Sales Head

Job description

Sales Head (FMCG)

Reporting To: CEO

Job Summary

The Sales Head will be responsible for
strategizing, planning, and executing sales initiatives to achieve business
growth and profitability for the organisation. This role requires a dynamic
leader who can drive sales, build a high-performing team, and establish the
company’s products as market leaders.

Key Responsibilities

• Develop
  and implement the monthly, quarterly & annual sales strategy aligned
  with business objectives.


• Define and
  achieve sales targets, revenue goals, and market share growth.


• Build, mentor,
  and manage a high-performing sales team.


• Set clear
  goals, conduct regular performance reviews, and drive motivation within
  the team.


• Conduct
  market research to understand consumer behaviour, competition, and
  trends.


• Identify
  new market opportunities and design strategies to capitalize on them.


• Oversee
  channel sales (distributors, wholesalers, and retailers) and modern
  trade.


• Optimize
  channel partnerships and negotiate favourable terms.


• Prepare
  and manage sales budgets and forecasts.


• Monitor
  expenses and ensure alignment with the approved budget.


• Build and
  maintain strong relationships with key stakeholders, including
  distributors, retailers, and strategic partners.


• Collaborate
  with the marketing team to design and implement sales campaigns and
  promotional activities.


• Ensure
  proper visibility and placement of products in the market.


• Track
  sales metrics and generate regular reports for senior management.


• Use
  data-driven insights to refine sales strategies and improve performance.

Key Skills and Competencies

• Strong leadership and
  team management skills.


• Excellent
  communication, negotiation, and relationship-building abilities.


• Strategic thinking
  and analytical skills.


• Proven track record
  of achieving sales targets in the FMCG (food) sector.


• Knowledge of market
  trends, consumer behaviour, and industry dynamics.