Digital marketing executive

Job description

Key Responsibilities:

Campaign Planning & Execution:

Develop and execute digital marketing campaigns, including
SEO/SEM, database marketing, email marketing, social media, and display
advertising.

Design, build, and maintain the company's social media
presence across all platforms.

Performance Measurement & Reporting:

Measure and report on the performance of all digital
marketing campaigns, analyzing results against established KPIs (Key Performance
Indicators) and ROI (Return on Investment).

Identify trends and insights and optimize marketing spend
and performance based on data-driven insights.

Strategic Growth & Optimization:

Brainstorm new and creative growth strategies through
digital marketing to drive engagement and conversions.

Plan, execute, and analyze A/B and multivariate tests for
optimization.

Collaborate with internal teams to create and optimize
landing pages and improve the user experience.

Customer Experience & Funnel Optimization:

Utilize strong analytical skills to evaluate customer
experience across multiple channels and touchpoints.

Identify critical conversion points and drop-off points
within the user journey and work towards optimizing user funnels for better
performance.

Collaboration & Vendor Management:

Collaborate with external agencies and vendor partners to
implement marketing strategies effectively.

Evaluate emerging technologies, providing leadership and
insights on their potential adoption for business growth.

Thought Leadership:

Provide thought leadership and perspective for adopting new
tools, technologies, or strategies that could enhance digital marketing
efforts.

Qualifications/Skills:

Relationship Management:

Ability to create and maintain strong client relationships,
fostering trust and collaboration.

Creative and Analytical Mindset:

Highly creative with a proven ability to identify target
audiences and devise compelling digital campaigns that drive engagement,
inform, and motivate action.

Strong analytical ability to assess campaign effectiveness
and adjust strategies as needed.

Technical Skills:

Solid understanding and hands-on experience with digital
marketing tools such as Google Analytics, SEMRush, NetInsight, Omniture, and
WebTrends.

Working knowledge of HTML, CSS, and JavaScript and their
constraints in relation to digital marketing.

Proficient in ad serving tools and PPC campaign setup,
management, and optimization.