Business development manager

Job description

2. Product Demonstrations and Presentations

• Virtual Demos: Conduct online product demonstrations, webinars, and presentations to showcase the features, benefits, and value of the EdTech products (such as learning management systems, online courses, educational apps, etc.).
  
• Tailored Solutions: Customize product presentations based on the prospect’s educational needs, whether for institutions, teachers, or students.
  
• Effective Communication: Clearly articulate how the product can improve teaching, learning outcomes, or administration processes for clients.
  

3. Sales Process Management

• Sales Funnel Management: Manage the end-to-end sales process, from lead generation to conversion, ensuring prospects move through the sales pipeline effectively.
  
• Quote Preparation: Prepare and send quotes, proposals, and pricing details to potential clients based on their specific requirements.
  
• Negotiation & Closing: Handle negotiations regarding pricing, terms, and conditions, and close sales agreements to meet monthly and quarterly sales targets.
  
• Follow-Up: Engage in regular follow-ups with leads who have shown interest but have not yet converted, addressing any concerns and pushing them toward a decision.
  

4. Customer Relationship Management (CRM)

• CRM Tool Utilization: Use CRM software (such as Salesforce, HubSpot, or other tools) to track leads, opportunities, communications, and sales progress.
  
• Pipeline Tracking: Maintain accurate and up-to-date records of interactions with prospects and customers to ensure timely follow-ups and conversions.
  
• Customer Retention: Maintain a relationship with existing clients to encourage renewals, upselling, or referrals for new business.
  

5. Market Research & Analysis

• Industry Trends: Stay updated on the latest trends in education technology, online learning, and digital education tools to better position the products.
  
• Competitor Analysis: Track competitors’ offerings, pricing strategies, and sales tactics to adjust approaches and stay competitive.
  
• Customer Feedback: Collect and analyze feedback from prospects and customers to help improve sales strategies and product offerings.
  

6. Collaborating with Cross-Functional Teams

• Marketing Collaboration: Work closely with the marketing team to share insights from sales interactions and align on marketing campaigns that target the right audience.
  
• Product Team Liaison: Collaborate with product teams to communicate customer needs and feedback, helping to tailor products or services to meet market demands.
  
• Customer Support Coordination: Coordinate with the customer support team to ensure a smooth onboarding process for new clients and resolve any post-sale issues.