Digital Marketing Manager

Job description

Ø  Strategy Development:Design and implement comprehensive
digital marketing strategies to increase brand awareness, drive traffic, and
generate leads across various digital channels.

Ø  Campaign Management: Plan, execute, and optimize
multi-channel digital marketing campaigns, including SEO, PPC, email marketing,
social media, and content marketing. 

Ø  Analytics & Reporting: Monitor and analyze campaign
performance using tools like Google Analytics, SEMrush, and social media
insights. Provide regular reports and recommendations for improvement.

Ø  Content Creation: Collaborate with the content team to
develop engaging, relevant content that aligns with marketing goals and
resonates with target audiences.

Ø  Social Media Management:Oversee social media strategy,
including content scheduling, community engagement, and analytics tracking to
enhance brand presence.

Ø  SEO Optimization: Implement on-page and off-page SEO
strategies to improve search engine rankings and organic traffic.

Ø  Budet Management: Manage digital marketing budgets
effectively, ensuring optimal allocation of resources for maximum ROI.

Ø  Team Leadership: Mentor and guide junior team members, fostering
a collaborative and high-performing marketing environment.

Qualifications:

Ø  Bachelor’s degree in Marketing, Communications, Business, or
a related field.

Ø  Minimum of 5 years of experience in digital marketing.

Ø  Proven experience with various digital marketing tools and
platforms (e.g., Google Ads, Facebook Ads, email marketing software).

Ø  Strong analytical skills with a data-driven mindset.

Ø  Excellent written and verbal communication skills.

Ø  Ability to manage multiple projects and deadlines in a fast-paced
environment.

Ø  Familiarity with web development and design principles is a
plus.

himanshi@white-force.in