Inside sales executive

Job description

1. Lead Generation and Prospecting
Cold Calling & Email Outreach: Initiate contact with potential clients (schools, educational institutions, universities, and individual learners) through cold calls, emails, and social media to generate leads.

 Lead Qualification: Assess the needs, interests, and potential of leads to determine whether they are a good fit for the company’s EdTech solutions.

 Database Management: Maintain and update a database of prospects, tracking interactions, and ensuring follow-ups. 

Lead Nurturing: Build relationships with potential clients and maintain communication to nurture leads until they are ready to make a purchase decision. 

2. Product Demonstrations and Presentations
Virtual Demos: Conduct online product demonstrations, webinars, and presentations to showcase the features, benefits, and value of the EdTech products (such as learning management systems, online courses, educational apps, etc.).

 Tailored Solutions: Customize product presentations based on the prospect’s educational needs, whether for institutions, teachers, or students. 

Effective Communication: Clearly articulate how the product can improve teaching, learning outcomes, or administration processes for clients. 

3. Sales Process Management
Sales Funnel Management: Manage the end-to-end sales process, from lead generation to conversion, ensuring prospects move through the sales pipeline effectively.

 Quote Preparation: Prepare and send quotes, proposals, and pricing details to potential clients based on their specific requirements. 

Negotiation & Closing: Handle negotiations regarding pricing, terms, and conditions, and close sales agreements to meet monthly and quarterly sales targets.

 Follow-Up: Engage in regular follow-ups with leads who have shown interest but have not yet converted, addressing any concerns and pushing them toward a decision. 

4. Customer Relationship Management (CRM)
CRM Tool Utilization: Use CRM software (such as Salesforce, HubSpot, or other tools) to track leads, opportunities, communications, and sales progress.

 Pipeline Tracking: Maintain accurate and up-to-date records of interactions with prospects and customers to ensure timely follow-ups and conversions.
Customer Retention: Maintain a relationship with existing clients to encourage renewals, upselling, or referrals for new business.

 5. Market Research & Analysis
Industry Trends: Stay updated on the latest trends in education technology, online learning, and digital education tools to better position the products. 

Competitor Analysis: Track competitors’ offerings, pricing strategies, and sales tactics to adjust approaches and stay competitive.
Customer Feedback: Collect and analyze feedback from prospects and customers to help improve sales strategies and product offerings. 

6. Collaborating with Cross-Functional Teams
Marketing Collaboration: Work closely with the marketing team to share insights from sales interactions and align on marketing campaigns that target the right audience.
Product 

Team Liaison: Collaborate with product teams to communicate customer needs and feedback, helping to tailor products or services to meet market demands. 

Customer Support Coordination: Coordinate with the customer support team to ensure a smooth onboarding process for new clients and resolve any post-sale issues. 

Key Skills and Qualities for an Inside Sales Executive in the EdTech Industry:
Strong Communication Skills: Ability to communicate effectively, both verbally and in writing, to engage with prospects and clients. 

Sales Acumen: Deep understanding of sales processes, from lead generation to closing deals.
Tech-Savviness: Familiarity with CRM tools, virtual meeting platforms, and other sales-related software.
Problem-Solving Ability: Aptitude for identifying client needs and offering tailored solutions. 

Time Management: Efficient in managing multiple leads and tasks while meeting sales goals.