Social Media & Marketing Associate

Job description

Roles & Responsibilities:
● Conduct market research to identify target audiences and develop marketing strategies
● Develop and implement digital marketing campaigns, including SEO, SEM, Instagram Ads, etc.
● Create weekly and monthly editorial calendars for social media platforms
● Create and distribute engaging content such as blogs, infographics, videos, and press releases
● Explore and facilitate collaborations and partnerships with industry cohorts.
● Conceptualize and implement marketing campaigns across all forms: organic, paid, collabs, etc.
● Conduct SWOT analysis of the company's current digital marketing and advise a strong plan to overcome
the shortcomings.
● Research social media trends and inform management of changes that are relevant to the company's
marketing activities.
● Track social media engagement to identify high-performing ideas and campaigns for scalability
● Support marketing/PR team at live and online events