Digital & Marketing Analytics Manager

Job description

Area: Digital & Marketing Analytics
Designation: Manager
Cadre: Manager
Experience: 10-12 Years
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
 Daily tracking of traffic and conversions across all channels, and reporting the same.
 Bi-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
 Website analytics in terms of Bounce rate, page views, time spent, etc
 Instrument conversion points and optimize user funnels
 Plan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
 Execute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize user experience
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
 Collaborate with agencies and other vendor partners
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
 CRM / Loyalty Analytics – identify trends in major customer cohorts
 CRM / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
 CRM / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
 Ability to take key strategic decisions for Digital Marketing and content development
 Ability to analyse and develop campaign strategies to increase customer base and footfall based on
key data
 An understanding of the market and consumer insights and trends
 Excellent communication and interpersonal skills
 Proficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
 Certified Google Adwords Professional
 Certified Google Analytics Training
 Experience in using dashboards such as Moengage, Firebase, Appsflyer
 Experience in CRM/Analytics software such as Salesforce, Tableau, SAP
 Campaign management experience in Facebook, and Google Search
Formal Education
 MBA (Full Time) from a premier institute