SEO Executive

Job description

Key Responsibilities: 

1. Google Ads Management:
o Create, manage, and optimize Google Ads campaigns across search, display, shopping, and
YouTube. 

o Analyze performance data to ensure campaigns achieve objectives such as ROI, CTR, and
CPA. 

o Conduct keyword research, audience targeting, and ad copywriting.
o Monitor ad spend and allocate budgets efficiently across campaigns. 

o Stay updated on the latest Google Ads features and industry trends. 

2. SEO Optimization: 

o Conduct keyword research to identify high-value keywords for content optimization. 

o Optimize website structure, content, and metadata to improve organic rankings. 

o Implement on-page and off-page SEO strategies to increase website traffic. 

o Monitor and improve website health using tools like Google Search Console, SEMrush, or
Ahrefs. 

o Prepare monthly SEO performance reports and implement improvement plans. 

3. Analytics and Reporting: 

o Track, analyze, and report on campaign performance using Google Analytics and other tools. 

o Provide actionable insights and recommendations based on data analysis. 

o Prepare monthly reports showcasing progress in both paid and organic channels. 

4. Collaboration: 

o Work closely with the content, design, and development teams to align efforts across
channels. 

o Communicate with clients or stakeholders to understand campaign goals and objectives.

Required Skills and Qualifications: 

• Proven track record of running and optimizing over 100 Google Ads campaigns. 

• In-depth knowledge of Google Ads and SEO tools like Google Keyword Planner, SEMrush, Ahrefs,
and Google Analytics. 

• Strong analytical skills to interpret performance data and make data-driven decisions. 

• Expertise in keyword research, bid strategies, and budget optimization. 

• Excellent verbal and written communication skills. 

• Ability to stay updated with the latest trends in digital marketing. 

Preferred Qualifications: 

• Certification in Google Ads or Google Analytics is a plus. 

• Experience with e-commerce or lead generation campaigns is advantageous

Email - gaurav.sodia@white-force.in

Contact - 9993104707