Digital Marketing Specialist

Job description

Key Responsibilities:
1. Strategy & Planning:
o Develop and implement comprehensive digital marketing strategies aligned
with business goals.
o Analyze market trends and competitor strategies to refine campaigns.
2. Content Marketing:
o Manage content creation and distribution across multiple channels (blogs,
social media, email).
o Collaborate with the editorial team to align content with marketing
objectives.
3. Social Media Management:
o Plan, create, and schedule engaging posts across platforms.
o Monitor and grow social media engagement and followers.
4. Search Engine Optimization (SEO) & SEM:
o Optimize website content to improve search rankings.
o Manage paid campaigns on Google Ads and other platforms.
5. Analytics & Reporting:
o Track and analyze key performance metrics to measure the success of
campaigns.
o Generate detailed reports with actionable insights for improvement.
6. Email Marketing:
o Create and execute email campaigns to nurture leads and engage audiences.
o Monitor open rates, click-through rates, and other performance metrics