Marketing Leadership and the SPOC at the Zonal level. Manage ATL, BTL activities, event management etc., Translate Brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation &Innovation at local level inconsideration with geographical, cultural & diversityrelated factors) Implement Brand initiatives. Contribute marketing perspectives & thinking at the Zonal level towards building &executingholistic business plans & activities for the regions. Manage Marketing MIS/Insights at the Zonal level Custodian of Brand guidelines. Oversee execution and follow through completion and track outcome & metric. Lead development of Branch specific and customer-segment specific BTL Plans. Implementation of HO Marketing programs with regular reports to HO and Zone ZM. Lead for Zonal Level Marketing, & Internal Communications program andadvisingRMMs/CMs/RMs in driving & implementation on the same. Identifying, empaneling and managing marketing services agencies at Zonal/Regionallevel Being the voice for the Zone to Regional Marketing and the voice of HO Marketing to theZone. Define, drive and follow a process for collecting & sharing market information,includingcompetitive information. Tracking & Reporting ZO level metrics & insights for development of marketinginitiatives. Essential Attributes Excellent knowledge of Marketing, Consumer buying behavior & In-branch/ Storepromotions. Strong competence in BTL advertising marketing as well deep knowledge of BTLadvertisingsuppliers. Strong capabilities in coordinating and negotiating with the BTL Marketing supplier’schain IS AMUST. Should possess a dynamic and professional approach with extensive operationalexperience Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, andwork effectivelyunder pressure, paying strong attention to details Effective communications, presentation, interpersonal supervisory customer relationskills Expertise on MS Office, Word, Power Point and Excel Comprehensible organizational, analytical, problem solving and negotiating skills A focused, detailed and disciplined approach to tasks. The ability to work in collaboration with multiple stakeholders (Internal & External) Willing to accept responsibilities & take initiatives. Willing to travel extensively Ability to meet short deadlines i.e. turn around work in tight schedule
