Senior Sales Officer

Job description

Customer and Market Insights: Develop an in-depth understanding of customer and

influencer preferences in the assigned market, analyze competition offerings versus

our offerings, and formulate actionable strategies to create a sustainable competitive

advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast <Products> gains traction

in the market through aggressive market coverage (reach & penetration).

Communicate product quality to clients, trade, builders, contractors, applicators, and

architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners

to invest in and maintain appropriate inventory levels of Walplast <Products> and

allied products by creating awareness and demand through influencers and client

activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying

current with supply and demand, changing trends, economic indicators, and

competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI

by appropriately allocating talent, time, and promotion in both ATL and BTL

activities for maximum efficiency.

Revenue Growth: Meet the company's customer acquisition and revenue growth

targets by keeping the company competitive and innovative.

Market Research: Conduct regular market research to gain market intelligence,

gauge selling possibilities, and evaluate customer needs with a good geographical

understanding.

Reporting: Ensure complete compliance with the company's reporting requirements

in both online and offline formats.

Key Skills

Highly energetic, motivated, confident, with excellent communication and selling

skills. Ability to understand the market and convert products into business. Must be a

go-getter with high drive and initiative.

Competencies

Customer Centricity, Critical Thinking, Communication Skills, Trust, Drive for

results, Planning & Organising, Nimble Learning

Reporting <Hiring Manager Name>

Team Handling Role No

Replacement/New <Details>

CTC Budget <Details>

Total Exp

<4-6> years of experience Qualification

Any Graduate or Post Graduate Degree / Diploma in Marketing Management. Company

Walplast Products Pvt Ltd Confidential

No Interview Panel

<Hiring Manager> >>> <R2> Important Comments

Will handle Putty + Paint + Texture (will also need to sell Tiles Adhesive)

Email. - ganeshbahadur.thapa@white-force.in Mob no .- 7415074707