Head-Marketing

Job description

Objective: The position involves leading all our marketing activities from social media and digital
campaigns to advertising and creative projects. This would also include developing plans to help
establish our brand, allocation of resources to different projects, and setting long-term and short-term
marketing goals.

Major Responsibilities: 

 Craft strategies for the Marketing team including Digital, Advertising, In-store Communications and
Creatives, Loyalty & Space on hire 

 Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. 

 Build marketing plans for the smooth operation of marketing campaigns.
 Prepare social media marketing campaigns and strategize them such that they align with the business
objectives. 

 Create and monitor advertisements on various platforms keeping the business vision aligned. 

 Monitor the team goals and their execution keenly. 

 Ensure that the website, promotional material, and marketing campaign strategies are updated on a
regular basis. 

 Identify opportunities to reach new market segments and expand market share. 

 Research about the latest marketing strategies and excel in marketing endeavours competitively. 

 Set, monitor and report on team goals 

 Design branding, positioning and pricing strategies 

 Ensure Brand is strong and consistent across all channels and marketing efforts (like events, email
campaigns, web pages and promotional material)

  Analyze consumer behavior and determine customer personas

  Monitor competition (acquisitions, pricing changes and new products and features) 

 Coordinate sales and marketing efforts to boost brand awareness

Key Competencies & Requirements

  MBA / Masters in Marketing 

 10+ years of prior experience in the field of Marketing. 

 Hands-on experience in prolific marketing campaigns. 

 Outstanding knowledge of web analytics and Google Ads. 

 Outstanding ability to plan and manage budgets. 

 Excellent leadership and project management skills. 

 Strong analytical skills.

Apply now-

sakshi.rathore@white-force.in

9329931737