Head - Marketing

Job description

 Craft strategies for the Marketing team including Digital, Advertising, In-store Communications and
Creatives, Loyalty & Space on hire
 Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
 Build marketing plans for the smooth operation of marketing campaigns.
 Prepare social media marketing campaigns and strategize them such that they align with the business
objectives.
 Create and monitor advertisements on various platforms keeping the business vision aligned.
 Monitor the team goals and their execution keenly.
 Ensure that the website, promotional material, and marketing campaign strategies are updated on a
regular basis.
 Identify opportunities to reach new market segments and expand market share.
 Research about the latest marketing strategies and excel in marketing endeavours competitively.
 Set, monitor and report on team goals
 Design branding, positioning and pricing strategies
 Ensure Brand is strong and consistent across all channels and marketing efforts (like events, email
campaigns, web pages and promotional material)
 Analyze consumer behavior and determine customer personas
 Monitor competition (acquisitions, pricing changes and new products and features)
 Coordinate sales and marketing efforts to boost brand awareness