SEO Executive

Job description

Key Responsibilities: 

1. Google Ads Management:
o Create, manage, and optimize Google Ads campaigns across search, display, shopping, and
YouTube.
o Analyze performance data to ensure campaigns achieve objectives such as ROI, CTR, and
CPA. 

o Conduct keyword research, audience targeting, and ad copywriting.
o Monitor ad spend and allocate budgets efficiently across campaigns.
o Stay updated on the latest Google Ads features and industry trends. 

2. SEO Optimization: 

o Conduct keyword research to identify high-value keywords for content optimization. 

o Optimize website structure, content, and metadata to improve organic rankings. 

o Implement on-page and off-page SEO strategies to increase website traffic. 

o Monitor and improve website health using tools like Google Search Console, SEMrush, or
Ahrefs. 

o Prepare monthly SEO performance reports and implement improvement plans. 

3. Analytics and Reporting: 

o Track, analyze, and report on campaign performance using Google Analytics and other tools. 

o Provide actionable insights and recommendations based on data analysis. 

o Prepare monthly reports showcasing progress in both paid and organic channels. 

4. Collaboration: 

o Work closely with the content, design, and development teams to align efforts across
channels. 

o Communicate with clients or stakeholders to understand campaign goals and objectives

Email - gaurav.sodia@white-force.in

Contact - 9993104707