Digital Maketer

Job description

Key Responsibilities:

1. Account Management:
   
   a. Google:




• Brand and Product
  Awareness:
  Develop and implement comprehensive Google Ads campaigns to enhance brand
  visibility and product awareness.


• Customer Interaction: Manage and respond to
  customer inquiries and prospective client questions with accuracy through
  Google Business Listings.


• Campaign Strategy and
  Execution:




• Design,
  execute, and optimize Google Ads campaigns, to achieve brand objectives.


• Utilize
  advanced targeting options (e.g., demographic, geographic, retargeting)
  to reach the most relevant audience segments.


• Develop
  A/B testing strategies for ad creatives and landing pages to maximize
  CTR and conversion rates.




• Performance Monitoring and
  Optimization:




• Monitor
  campaign performance metrics such as CTR, CPC, ROAS, and conversion
  rates.


• Implement
  continuous optimization tactics including keyword refinement, bid
  adjustments, and audience segmentation.




• Budget Management and ROI
  Analysis:




• Allocate
  and monitor campaign budgets to maximize ROI.


• Conduct
  detailed ROI analysis to measure campaign effectiveness and refine
  strategies.




• Google My Business
  Optimization:




• Ensure
  accurate and optimized listings on Google My Business to enhance local
  SEO and customer engagement.

b.
Facebook:

• Curate brand narratives and
  foster audience engagement through innovative activities.


• Amplify product and policy
  awareness.


• Drive footfall to offline
  stores while nurturing opportunities for online sales.


• Manage customer interactions
  and inquiries on the Facebook business page.

c.
Instagram:

• Strategize brand engagement
  through creative activities tailored for Instagram’s audience.


• Enhance awareness for
  products and policies.


• Propel offline store visits
  and stimulate online sales conversions.

d.
LinkedIn:

• Manage brand positioning and
  professional engagement.


• Strategically promote
  general and specialized products.

2. Website Maintenance:
   
   a. Layout Development:




• Review flow trends,
  leveraging insights from Google Analytics.
  
  b. Technical Maintenance:


• Collaborate with external
  agencies or the internal IT team to swiftly resolve technical issues.

3. Data Analysis:
   
   a. Sales Data Insight:




• Analyze sales data to
  uncover key trends and growth opportunities.
  
  b. Audience Understanding:


• Utilize Google Analytics to
  gain deep insights into audience behavior.
  
  c. Purchase Pattern Identification:


• Compare Google Analytics
  data with online sales metrics to identify user behavior and purchase
  patterns.
  
  d. Offline Data Correlation:


• Cross-analyze Google
  Analytics data with offline sales (via online appointment bookings) and
  phone call data generated from Google activities.

4. Competitor Tracking:




• Continuously monitor
  national and regional competitors based on the following:




• Product
  offerings and promotional schemes.


• Communication
  strategies and behavioral patterns.


• Pricing
  dynamics and competitive positioning.


• Strategic
  business direction.


• Innovations
  in product development.

Preferred
Qualifications:

• Proven track record of
  successfully managing Google Ads campaigns across various formats.


• In-depth knowledge of Google
  Analytics and data-driven marketing strategies.


• Exceptional communication
  and strategic thinking abilities.


• Strong analytical skills
  with a keen eye for detail.