SEO Executive

Job description

URGENT HIRING FOR -SEO and Google Ads Specialist

Responsibilities:

1. Google Ads Management:

o Create, manage, and optimize Google Ads campaigns across search, display, shopping, and YouTube.

o Analyze performance data to ensure campaigns achieve objectives such as ROI, CTR, and CPA.

o Conduct keyword research, audience targeting, and ad copywriting.

o Monitor ad spend and allocate budgets efficiently across campaigns.

o Stay updated on the latest Google Ads features and industry trends.

2. SEO Optimization:

o Conduct keyword research to identify high-value keywords for content optimization.

o Optimize website structure, content, and metadata to improve organic rankings.

o Implement on-page and off-page SEO strategies to increase website traffic.

o Monitor and improve website health using tools like Google Search Console, SEMrush, or Ahrefs.

o Prepare monthly SEO performance reports and implement improvement plans.

3. Analytics and Reporting:

o Track, analyze, and report on campaign performance using Google Analytics and other tools.

o Provide actionable insights and recommendations based on data analysis.

o Prepare monthly reports showcasing progress in both paid and organic channels.

4. Collaboration:

o Work closely with the content, design, and development teams to align efforts across channels.

o Communicate with clients or stakeholders to understand campaign goals and objectives.

Required Skills and Qualifications:

• Proven track record of running and optimizing over 100 Google Ads campaigns.
  
• In-depth knowledge of Google Ads and SEO tools like Google Keyword Planner, SEMrush, Ahrefs, and Google Analytics.
  
• Strong analytical skills to interpret performance data and make data-driven decisions.
  
• Expertise in keyword research, bid strategies, and budget optimization.
  
• Excellent verbal and written communication skills.
  
• Ability to stay updated with the latest trends in digital marketing.
  

Preferred Qualifications:

• Certification in Google Ads or Google Analytics is a plus.
  
• Experience with e-commerce or lead generation campaigns is advantageous.