CRM Executive

Job description

Job Responsibilities:

 • Assist in developing and implementing customer retention strategies, under the guidance of
senior team members, to meet targets and KPIs. 

• Support the CRM team in executing WhatsApp, Email, SMS, and Push Notifications marketing
campaigns by coordinating with Digital Graphic Designers and Copywriters. 

• Aid in analyzing the success metrics of Email, SMS, and Push Notifications campaigns to
measure revenue per send. 

• Assist in re-engaging dormant or inactive customers to optimize revenue returns per
customer/data record.

 • Contribute ideas and insights for CRM strategies aimed at attracting and retaining customers.

 • Assist in segmenting the customer database for targeted marketing activities.

 • Support in developing and executing testing strategies to enhance organizational and customer
outcomes.

 • Assist in generating campaign performance reports and providing feedback to relevant teams
and stakeholders for further action.

 Skills, Qualifications, and Experience Required: 

• Bachelor's/Master’s degree in a relevant field.

• Basic understanding of HTML/CSS is preferred.

 • Minimum 0-1 year of experience in Digital Marketing/CRM management or a related field.

 • Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is
advantageous.

 • Good communication skills, both verbal and written.

 • Detail-oriented with the ability to manage multiple tasks efficiently.

 • Collaborative and adaptable team player with a willingness to learn and grow within the role.

Apply now-

sakshi.rathore@white-force.in

9329931737