Pay -per click Specialist

Job description

Your role”
● Develop, implement, and optimize PPC campaigns across platforms like Google Ads,
Bing, and social media.
● Conduct keyword research, competitive analysis, and target audience identification.
● Create compelling ad copy and relevant landing pages to drive conversions.
● Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI.
● Generate regular reports on campaign performance and provide insights and
recommendations.
● Stay up-to-date with industry trends and changes in PPC best practices.
Skills required
● Good communication skills in English and one regional language ( Malayalam).
● Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag
Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic
knowledge of WordPress and Excel.
● Proven experience as a PPC Specialist or in a similar role.
● Proficient in data analysis and performance/operation metrics.
● Excellent understanding of search engine marketing (SEM) and account management.
● Strong analytical skills with attention to detail.
● Certification in Google Ads is a plus.
● Creating campaign strategies & Fast execution
● EdTech experience is a plus