Sales officer

Job description

Roles and responsibilities :

1. Sales Strategy and Planning

Market Analysis: Conduct market research to identify trends,
customer needs, and competitor activities.

Sales Targets: Develop and implement sales strategies to
achieve monthly, quarterly, and annual sales targets.

Forecasting: Predict sales trends and adjust strategies
accordingly to meet market demands.

      2. Client Relationship Management

Customer Acquisition: Identify and target potential clients
to expand the customer base.

Account Management: Build and maintain strong relationships
with existing clients, addressing their needs and resolving issues promptly.

Customer Service: Provide excellent service to ensure high
levels of customer satisfaction and loyalty.

       3. Sales Execution

Product Knowledge: Have in-depth knowledge of the company’s
products and services to effectively communicate their benefits to clients.

Sales Presentations: Prepare and deliver compelling sales
presentations to clients.

Negotiation: Negotiate terms and conditions with clients to
close sales deals.

Order Processing: Oversee the order process from initiation
to delivery, ensuring accuracy and timeliness

       4. Distribution
and Logistics

Inventory Management: Monitor stock levels to ensure product
availability and prevent shortages.

Supply Chain Coordination: Coordinate with logistics and
supply chain teams to ensure timely and efficient product distribution.

Retail Audits: Conduct regular visits to retail outlets to
ensure proper product placement and adherence to company standards.

    5. Reporting and Analysis

Sales Reports: Prepare and submit regular sales reports,
including performance metrics and progress towards targets.

Market Insights: Analyze sales data to identify patterns and
insights that can inform future strategies.

Feedback Loop: Provide feedback to management on market
trends, customer preferences, and product performance.

        6. Team Collaboration

Coordination: Work closely with marketing, finance, and
product development teams to align sales strategies with overall company goals.

Training: Participate in training programs to stay updated
on sales techniques and product knowledge.

Mentoring: Support and mentor junior sales staff, sharing
best practices and strategies.

      7. Compliance and Documentation

Regulatory Compliance: Ensure all sales activities comply
with legal and regulatory requirements.

Documentation: Maintain accurate records of sales
transactions, client interactions, and other relevant documentation.