SOCIAL MEDIA & GROWTH SPECIALIST

Job description

Company – INFS
Location –PUNE VIMAN NAGAR
Website-https://www.infs.com/
Job Description
Overview
INFS is looking for a Social Media & Growth Specialist who can take charge of social media strategy, lead
generation, and content creation. This role requires a marketing professional capable of handling social
media across all platforms, working closely with content writers and designers, and creating campaigns
that generate leads and drive business growth.
Key Responsibilities
- Develop and implement a strategic social media plan aligned with business objectives.
- Oversee daily social media management across platforms: Instagram, LinkedIn, Facebook, YouTube,
and the blog.
- Collaborate with content writers and graphic designers to produce engaging and high-converting
content.
- Develop lead generation campaigns (organic and paid) to support business growth.
- Create and optimize lead funnels, including webinars, free resources, and other strategic content.
- Analyze and report on social media performance, providing actionable insights.
- Brainstorm and execute creative ideas for increasing brand awareness and engagement.
- Regularly monitor social media trends and adapt strategies to stay ahead.
Required Skills and Experience
- At least 3 years of experience in social media management, content marketing, or digital marketing.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Strong ability to create and execute lead generation campaigns on social media platforms.
- Excellent written and verbal communication skills with the ability to create persuasive, business-driven
content.
- Proficient in using social media platforms (Facebook, Instagram, LinkedIn, YouTube) for business
growth.
- Familiarity with Meta Business Suite, Facebook Ads Manager, and basic landing page tools.
- Demonstrated ability to work independently and manage multiple projects simultaneously.
- Strong attention to detail and time-management skills.
Preferred Skills
- Experience with SEO, SEM, and lead funnel creation.
- Knowledge of digital marketing tools like Google Analytics, HubSpot, and others.
- Understanding of the fitness, wellness, or education industry is a plus.
- Brownie points if you are an INFS Scholar.
Work Setup
- 3 Days Work from Office, 2 Days Work from Home
- Location: Pune
- CTC Range: ₹4.5 to ₹4.8 LPA

MAIL-aashima.tharwani@white-force.in 

call-9201975265