Content Writer

Job description

Content Writer JD

Key Responsibilities:

• Product Description Writing: Create and manage high-quality, persuasive product

descriptions that resonate with our target audience, capturing unique product features

and benefits.

• Content Strategy: Develop and execute a comprehensive content strategy for product

listings, category pages, and website sections to increase engagement and sales.

• Product Descriptions: Write and oversee the creation of clear, compelling, and accurate

product descriptions that highlight unique product features and drive conversions.

• SEO Optimization: Ensure all content is optimized for search engines, including the use of

relevant keywords, meta, and SEO-friendly formatting.

• Content Calendar: Manage and maintain a content calendar, coordinating with marketing

and merchandising teams to align content with business objectives and seasonal trends.

• Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the

consistency and quality of content across all platforms.

• Content Audits: Conduct regular content audits to identify gaps and opportunities,

ensuring all product information is up-to-date, accurate, and compliant with brand

guidelines.

• Performance Tracking: Use analytics tools to monitor content performance, track KPIs,

and make data-driven improvements to enhance engagement and conversion rates.

• Cross-functional Collaboration: Work closely with SEO specialists, designers, and product

managers to ensure cohesive branding and content alignment.

Key Requirements:

• Minimum 1 year of experience in eCommerce content writing, with a focus on product

description writing and SEO content creation.

• Solid understanding of SEO principles and best practices for eCommerce.

• Strong command of the English language, with attention to detail, grammar, and the

ability to adapt to the brand voice.

• Proven experience managing and mentoring a team of writers or content creators.

• Ability to use data insights to improve content strategies and achieve higher engagement

and conversion rates.

• Preferably in Marketing, Communications, English, Journalism, or a related field.

The ideal candidate should have experience in writing product descriptions.

Exp - Min 1 year

Loc - Kolkata