Develop creative and engaging social media strategies● Manage the day-to-day handling of all social media channels such asLinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube,adapting content to suit different channels● Oversee, plan and deliver content across different platforms using schedulingtools such as Sprinklr, Hootsuite, Asana and Olapic● Create engaging multimedia content across multiple platforms● Develop, launch and manage new campaigns that promote organisation andbrand● Form key relationships with influencers across the social media platforms● Manage and facilitate social media communities by responding to socialmedia posts and developing discussions● Monitor, track, analyse, report and optimize social media performance usingtools such as Google Analytics and Facebook insights● Understand the KPIs, set targets and deliver● Manage, motivate and coach junior staff such as social media executives orassistants● Regularly liaise with clients via telephone, email, conference calls or in-person.