CRM Executive

Job description

CRM Executive 

 Location- Viman Nagar, near Grand Hayat Hotel, Pune  

 Interview Process - Virtual 1st round

                             F2F
- 2nd round if required

 Job Responsibilities:

 • Assist in developing and
implementing customer retention strategies, under the guidance of senior team
members, to meet targets and KPIs.

• Support the CRM team in executing
WhatsApp, Email, SMS, and Push Notifications marketing campaigns by coordinating
with Digital Graphic Designers and Copywriters.

• Aid in analyzing the success
metrics of Email, SMS, and Push Notifications campaigns to measure revenue per
send.

• Assist in re-engaging dormant or
inactive customers to optimize revenue returns per customer/data record.

• Contribute ideas and insights for
CRM strategies aimed at attracting and retaining customers.

• Assist in segmenting the customer
database for targeted marketing activities.

• Support in developing and
executing testing strategies to enhance organizational and customer outcomes. •
Assist in generating campaign performance reports and providing feedback to
relevant teams and stakeholders for further action.

Skills, Qualifications, and
Experience Required:

 • Bachelor's/Master’s degree in a
relevant field.

• Basic understanding of HTML/CSS
is preferred.

• Minimum 0-1 year of experience in
Digital Marketing/CRM management or a related field.

• Familiarity with CRM
platforms like MoEngage, CleverTap, WebEngage, Braze, etc.,
is advantageous.

• Good communication skills, both
verbal and written.

• Detail-oriented with the ability
to manage multiple tasks efficiently.

• Collaborative and adaptable team
player with a willingness to learn and grow within the role.