CRM executive

Job description

Job Responsibilities: 

 * Assist in developing and implementing customer retention strategies, under the guidance of senior team members, to meet targets and KPIs.
* Support the CRM team in executing WhatsApp, Email, SMS, and Push Notifications marketing campaigns by coordinating with Digital Graphic Designers and Copywriters.
* Aid in analyzing the success metrics of Email, SMS, and Push Notifications campaigns to measure revenue per send.
* Assist in re-engaging dormant or inactive customers to optimize revenue returns per customer/data record.
* Contribute ideas and insights for CRM strategies aimed at attracting and retaining customers.
* Assist in segmenting the customer database for targeted marketing activities.
* Support in developing and executing testing strategies to enhance organizational and customer outcomes. • Assist in generating campaign performance reports and providing feedback to relevant teams and stakeholders for further action. 

 Skills, Qualifications, and Experience Required:

* Bachelor's/Master’s degree in a relevant field.
* Basic understanding of HTML/CSS is preferred.
* Minimum 0-1 year of experience in Digital Marketing/CRM management or a related field.
* Familiarity with CRM platforms like MoEngage, CleverTap, WebEngage, Braze, etc., is advantageous.
* Good communication skills, both verbal and written.
* Detail-oriented with the ability to manage multiple tasks efficiently.
* Collaborative and adaptable team player with a willingness to learn and grow within the role.