You will work closely with different teams across the business including client servicing and Sales You will be responsible for the day to day management and achievement of agreed targets You will develop strong relationships with your stakeholders Analytics management and reporting You will identify opportunities to improve efficiency Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Plan, develop, and implement SEO strategies. Work towards organic search optimization and ROI maximization. Regularly perform thorough keywords research Identify key SEO KPIs Monitor KPIs such as redirects, click rate, and bounce rate Prepare and present reports regularly.
