SEM Executive

Job description

• You will work closely with different teams across the business including client servicing and Sales


• You will be responsible for the day to day management and achievement of agreed targets


• You will develop strong relationships with your stakeholders


• Analytics management and reporting


• You will identify opportunities to improve efficiency


• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns


• Track, report, and analyze website analytics and PPC initiatives and campaigns


• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies


• Optimize copy and landing pages for paid search engine marketing campaigns


• Perform ongoing paid keyword discovery, expansion and optimization


• Research and analyze competitor advertising links


• Plan, develop, and implement SEO strategies.


• Work towards organic search optimization and ROI maximization.


• Regularly perform thorough keywords research


• Identify key SEO KPIs


• Monitor KPIs such as redirects, click rate, and bounce rate


• Prepare and present reports regularly.