Social Media Marketing Manager

Job description

Key Responsibilities:

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Create and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.

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Stay updated on industry trends, platform updates, and competitive landscape.

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Oversee the creation of high-quality, engaging, and on-brand content, including graphics, videos, and written posts.

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Plan, schedule, and publish content across all major social media platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, etc.).

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Create and manage social media calendars and ensure timely delivery of campaigns.

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Design and execute paid and organic social media campaigns, ensuring alignment with business goals.

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Monitor campaign performance and optimize for maximum ROI.

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Build partnerships with influencers and collaborators to amplify brand visibility.

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Track, measure, and analyze social media performance using different tools.

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Prepare regular performance reports and suggest data-driven improvements.

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Work closely with design, content, and marketing teams to ensure cohesive branding.

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Align social media activities with broader marketing campaigns and business objectives.

Key Skills & Qualifications:

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Bachelor’s degree in Marketing, Communication, or a related field.

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Proven track record of managing social media platforms for brands.

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Expertise in social media management tools.

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Strong analytical skills with the ability to interpret data and deliver actionable insights.

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Excellent communication, organizational, and project management skills.

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Experience managing social media for eCommerce brands or startups.

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Knowledge of SEO, SEM, and email marketing is a plus.