Downstream Product Manager

Job description

Your Key Responsibilities
 Develop and execute downstream marketing strategies for launched products.
 Define competitive positioning, core messaging, and differentiated value propositions.
 Lead the development of pricing strategies, market segmentation, and customer targeting
plans.
 Design and deliver training programs for internal sales teams, field application specialists,
and customers.
 Create high-impact marketing collateral—including presentations, brochures, case studies,
product guides, and digital content.
 Equip the commercial team with battle cards, objection-handling tools, and sales
enablement kits.
 Capture and analyze voice-of-customer insights through direct engagement with clients,
KOLs, and partners.
 Collaborate closely with Sales, R&D, Product Development, and Clinical Affairs to align
strategy and execution.