Meta Ad Expert (Performance Marketing Specialist)

Job description

Role Overview We are seeking a data-driven and creative Meta Ad Expert with proven expertise in managing and optimizing paid ad campaigns across Facebook, Instagram, and Google Ads. The ideal candidate should have strong analytical skills, creative ad-copy abilities, and a deep understanding of audience targeting, campaign structure, and performance optimization. Key Responsibilities  Plan, execute, and optimize paid marketing campaigns across Facebook, Instagram (Meta Ads) and Google Ads (Search, Display, YouTube, and Shopping).  Develop, test, and scale lead generation and retargeting campaigns for both awareness and conversion.  Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns for ROI.  Create ad copies, work with the design team for visuals, and run A/B tests for creatives and audiences.  Conduct keyword research, competitor analysis, and audience segmentation to drive campaign performance.  Track daily performance and generate weekly/monthly performance reports.  Ensure ad compliance with Meta and Google policies.  Collaborate with internal sales and design teams to align campaigns with business goals. Required Skills & Experience  Minimum 2 years of hands-on experience in managing Meta Ads (Facebook & Instagram) and Google Paid Ads.  Strong understanding of Facebook Ads Manager, Google Ads Console, Google Analytics, and Google Tag Manager.  Ability to manage performance budgets and deliver results in lead generation & conversion.  Experience with tools like Canva, ChatGPT, SEMrush, or other ad optimization platforms is a plus.  Excellent analytical, reporting, and communication skills.  Bachelor’s degree in Marketing, Advertising, or related field preferred.