Develop optimization strategies that increase the company's search engine resultsrankings Research SEO keywords to use throughout the company's website and marketingmaterials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Write compelling and high-quality website content, including blog posts and pagedescriptions Update content and website links for maximum optimization and search enginerankingsQualifications for SEO Specialist Two to three years of experience in successfully developing and executing SEOcampaigns Understanding of search engine algorithms and ranking methods Experience with SEO industry programs, such as Google Analytics or AdobeAnalytics Knowledge of keyword research and data mining tools Able to complete competitive analysis of other companies within the industry Excellent written and verbal communication skills (email, phone, etc.) Comfortable analyzing high volumes of data on a daily basis Familiarity with WordPress or other content management systems Experience with other aspects of marketing, such as customer growth andpromotion, is a plus Hands-on experience in planning and implementing a successful content and SEOstrategy Prior experience in building scalable content engagement through SEO, social mediacampaigns, and performance marketing initiatives Hands-on experience executing Account-based Marketing campaigns. Expertise in Keyword Research, competitor, benchmarking along with A/B testing, on-page, and off-page optimization techniques Deep knowledge of marketing automation and SEO automation tools
