Sales officer

Job description

Here’s a clear and detailed breakdown of the **roles and responsibilities of a Sales Officer** — applicable across most industries, though it can be tailored further if you specify your sector (e.g., FMCG, banking, pharmaceuticals, etc.).

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Roles and Responsibilities of a Sales Officer

1. Sales Generation

* Identify and pursue new sales opportunities (leads/prospects).

* Meet or exceed sales targets set by the company.

* Convert prospects into loyal customers through effective pitching and follow-ups.

2. Client Relationship Management

* Build and maintain strong relationships with existing and potential customers.

* Act as the first point of contact for client inquiries and support.

* Ensure customer satisfaction to encourage repeat business and referrals.

3. Product Knowledge & Promotion

* Maintain in-depth knowledge of the company’s products or services.

* Educate customers on product features, benefits, and usage.

* Participate in product demonstrations or promotional events.

4. Reporting and Documentation

* Maintain accurate records of sales activities using CRM tools or sales logs.

* Prepare daily/weekly/monthly sales reports for management review.

* Track customer feedback and competitor activity.

5. Market & Competitor Analysis

* Stay updated on industry trends, competitor activities, and market conditions.

* Provide insights and suggestions to management for improving sales strategies.

6. Sales Strategy Execution

* Implement marketing campaigns or promotions as directed by the sales manager.

* Follow up on marketing leads and referrals generated through campaigns.

7. Team Collaboration

* Work closely with marketing, product, and customer service teams to ensure smooth sales processes.

* Share market insights and customer feedback with the internal team.

8. Compliance and Ethics

* Follow company policies, pricing guidelines, and ethical sales practices.

* Ensure proper documentation of all transactions to avoid legal or compliance issues.

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Key Deliverables:

* Sales targets (daily/monthly/quarterly)

* Customer satisfaction scores

* Market feedback and competitor insights

* CRM updates and sales pipeline reports

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