Area Sales Officer

Job description

Job Description: Area Sales Officer (Iron, Steel, and Similar Industries)

Department: Sales & Marketing

Position Overview:

The Area Sales Officer is a dynamic and results-driven professional responsible for managing and driving sales within a designated geographical area. This role is crucial for developing and maintaining strong relationships with clients, dealers, and distributors, and for ensuring the company's sales targets are met or exceeded. The ideal candidate will have a deep understanding of the iron, steel, or a similar heavy-industry market, and a proven track record of success in B2B or B2C sales.

Key Responsibilities:

 Sales Strategy and Target Achievement:

o Develop and execute effective sales plans to achieve and surpass assigned sales targets and revenue goals.

o Conduct market research and analysis to identify new business opportunities, market shifts, and emerging trends.

o Monitor sales performance, analyze sales data, and provide regular reports to

senior management.

 Client and Channel Partner Management:

o Establish, develop, and maintain positive, long-term relationships with existing

and prospective clients, dealers, distributors, and other channel partners.

o Conduct regular visits to clients and channel partners to strengthen relationships,

address concerns, and provide product information.

o Resolve customer complaints and issues in a timely and professional manner to

ensure customer satisfaction.

 Product and Market Expertise:

o Develop in-depth knowledge of the company’s products, including technical

specifications, pricing, and key features (e.g., TMT bars, steel sheets, etc.).

o Provide expert guidance and presentations to clients on product benefits and

applications.

o Monitor competitor activities, market pricing, and product offerings to stay ahead

of the curve.

 Sales Operations and Administration:

o Manage the end-to-end sales cycle, from lead generation and cold calling to

proposal development, negotiation, and closing deals.

o Collect orders and ensure timely processing and dispatch of materials in

coordination with logistics and dispatch teams.

o Follow up on outstanding payments and manage collections from dealers and

clients.

o Maintain accurate records of all sales activities, customer interactions, and sales

pipelines using CRM software.

 Team Collaboration and Leadership:

o Collaborate with the marketing department to support brand promotion and drive

local marketing initiatives.

o Work closely with other internal teams (e.g., production, supply chain) to ensure

seamless delivery and customer satisfaction.

o (If applicable) Train and mentor junior sales staff to enhance their skills and

performance.

Qualifications and Skills:

 Education: Bachelor's degree in Business Administration, Marketing, Engineering, or a

related field.

 Experience: Proven experience of [e.g., 3-5 years] in a sales role, with a strong

preference for candidates with experience in the iron, steel, cement, or similar

industrial/building materials sector.

 Proven Track Record: A history of meeting and exceeding sales targets.

 Technical Knowledge: A strong understanding of the products and a good grasp of the

industry's technical aspects.

 Sales Acumen: Excellent negotiation, presentation, and consultative sales skills.

 Soft Skills:

o Exceptional communication and interpersonal skills.

o Strong analytical and problem-solving abilities.

o Highly motivated, target-driven, and able to work independently.

o Excellent organizational and time-management skills.

o Willingness to travel extensively within the assigned territory.

Email ID - ganeshbahadur.thapa@white-force.in

MOB NO. - 7415074707