Sales officer

Job description

Roles and responsibilities :

1. Sales Strategy and Planning

Market Analysis: Conduct market research to identify trends, customer needs, and competitor activities.

Sales Targets: Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.

Forecasting: Predict sales trends and adjust strategies accordingly to meet market demands.

2. Client Relationship Management

Customer Acquisition: Identify and target potential clients to expand the customer base.

Account Management: Build and maintain strong relationships with existing clients, addressing their needs and resolving issues promptly.

Customer Service: Provide excellent service to ensure high levels of customer satisfaction and loyalty.

3. Sales Execution

Product Knowledge: Have in-depth knowledge of the company’s products and services to effectively communicate their benefits to clients.

Sales Presentations: Prepare and deliver compelling sales presentations to clients.

Negotiation: Negotiate terms and conditions with clients to close sales deals.

Order Processing: Oversee the order process from initiation to delivery, ensuring accuracy and timeliness.

4. Distribution and Logistics

Inventory Management: Monitor stock levels to ensure product availability and prevent shortages.

Supply Chain Coordination: Coordinate with logistics and supply chain teams to ensure timely and efficient product distribution.

Retail Audits: Conduct regular visits to retail outlets to ensure proper product placement and adherence to company standards.

5. Reporting and Analysis

Sales Reports: Prepare and submit regular sales reports, including performance metrics and progress towards targets.

Market Insights: Analyze sales data to identify patterns and insights that can inform future strategies.

Feedback Loop: Provide feedback to management on market trends, customer preferences, and product performance.

6. Team Collaboration

Coordination: Work closely with marketing, finance, and product development teams to align sales strategies with overall company goals.

Training: Participate in training programs to stay updated on sales techniques and product knowledge.

Mentoring: Support and mentor junior sales staff, sharing best practices and strategies.

7. Compliance and Documentation

Regulatory Compliance: Ensure all sales activities comply with legal and regulatory requirements.

Documentation: Maintain accurate records of sales transactions, client interactions, and other relevant documentation.

8. Problem-Solving

Issue Resolution: Address and resolve any issues or concerns raised by clients or encountered during the sales process.

Adaptability: Adjust strategies and approaches based on feedback and changing market conditions.

Candidates should be from FMCG industry specially exp in Food division.