To build & maintain strong relationships with Clients, Travel Agencies, Events Planners, Corporates and Hotel Sales. To identify potential customers. create and close new business opportunities in line with the strategic direction of the company Communicate the Sterling holidays HSD Value proposition within the strategic designated sales geography To make inspiring sales presentations to the prospective customers. Conduct market research to stay updated on industry trends and competitors activities. Work closely with the Hotel’s marketing team to develop promotional material & campaigns to support sales initiatives. Creating a Potential Pipeline of prospects for MICE and FIT, from Hotel Sales and corporate business. Negotiation and Contract agreement finalization.