Digital marketing manager

Job description

What You Will Achieve (First 12 Months)

• Customer Acquisition: 50%+ new buyer growth via Blinkit, Zepto, BigBasket — set citywise and SKU-specific

targets.

• Performance KPIs: ≥4.0% CTR on top assets, ≥15% CTAs hit on seasonal campaigns, 30–50% improvement

in add-to-cart/checkout rate.

• Creative Output: Ship 60+ high-performing content assets/month — at least half made on Nano Banana/Veo 3

or similar AI.

• AI-Driven Scaling: Reduce UGC/creative cost per asset by 80% using Nano Banana + Veo 3 + n8n stacks.

• ROAS: ≥3.5 blended across Meta, Google, and Q-comm ads.

• SEO/Organic: Top-3 rank for 15+ keywords and +150% organic sessions to ecavo.in.

• Influencer ROI: 1000+ regional collabs/year across all selling regions at CAC ≤ paid performance.

Core Responsibilities

GTM & Full-Funnel Growth

• Architect campaigns to maximize CTR, CVR, and sales lift with tracking and LTV analysis.

• Run aggressive A/B and multivariate tests across channels.

• Deploy city-specific pricing and promotions inside Q-commerce consoles.

AI & Creative Automation

• Use Nano Banana, Google Veo 3, ChatGPT, Midjourney, and n8n to generate UGC, social videos, and ad

creative at scale.

• Drive brand consistency while personalizing creative for seasonality, region, and SKU.

Analytics & Performance

• Build dashboards (GA4, Looker, Q-comm) showing ROI, CTA performance, and creative effectiveness.

• Implement server-side & event-based tracking (n8n, webhook, API) to capture real conversion data.

Influencer & Community

• Grow networks with regional food creators.

• Set up AI-based UGC pipelines to scale content.

CRO & CRM

• Revamp landing flows, use WhatsApp/email/SMS triggers to increase repeat by 30%.

• Drive segmented CTAs, monitor heatmaps and drop-offs.