Marketing AD specialist

Job description

location - Kolkata exp-4 year Postion - Marketing AD specialist Key Responsibilities: Plan, create, and manage paid advertising campaigns on Quick Commerce platforms. Strategize ad spends and budgeting to achieve the best possible ROI on Q-Commerce platforms. Monitor, analyze, and report the performance of Q-Commerce ads using metrics like ROI, CPC, CTR, and CPA. Develop and execute social media marketing strategies across platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and engagement. Collaborate with the sales and content teams to create creative assets and messaging aligned with campaigns. Continuously optimize campaigns based on performance data and market trends. Stay updated with emerging digital marketing trends, tools, and best practices, especially in the QCommerce space. Prepare detailed reports on digital campaign performance and suggest actionable insights for improvement. Key Skills & Competencies: Strong understanding of Quick Commerce platforms and their advertising ecosystems. Experience in planning and managing ad budgets effectively. Expertise in calculating and analyzing ROI for digital campaigns. Hands-on experience with social media marketing, ad managers, and analytics tools. Good knowledge of digital marketing metrics and performance measurement. Analytical mindset with strong problem-solving skills. Strong communication skills and ability to work in a fast-paced environment .