Marketing Executive

Job description

Key Responsibilities:

1. Vendor Coordination & Follow-Ups

 Liaise with marketing vendors for production, printing, event setups, and creative

deliveries.

 Ensure timely execution of marketing collaterals and vendor payments.

 Maintain a tracker for vendor deliverables and project timelines.

2. Store Coordination

 Coordinate with retail stores for campaign rollouts, in-store branding, and

promotional activities.

 Collect store feedback, photographs, and reports post-campaign execution.

 Ensure brand guidelines and marketing materials are implemented consistently across

locations.

3. Influencer Management

 Identify, shortlist, and coordinate with influencers for collaborations and campaigns.

 Manage deliverables, timelines, and approvals for influencer content.

 Track influencer performance metrics (reach, engagement, conversions) and prepare

reports.

4. Marketing Operations

 Assist in campaign planning, creative briefings, and tracking campaign performance.

 Coordinate with internal teams (design, digital, PR, etc.) for smooth execution.

 Support event management, product launches, and seasonal promotions.

5. Prompt Engineering (Preferred Skill)

 Use AI tools like ChatGPT, Midjourney, or similar for idea generation, copywriting,

and creative support.

 Draft effective prompts to create content, visuals, and marketing copies.

 Stay updated with AI-driven marketing tools and their best practices.

Required Skills & Qualifications:

 Bachelor’s degree in Marketing, Communications, or related field.

 1–3 years of experience in marketing coordination, influencer management, or similar

roles.

 Excellent communication and organizational skills.

 Proficiency in MS Office (Excel, PowerPoint, Word).

 Strong interpersonal skills for vendor and store relationship management.

 Basic understanding of digital marketing and social media platforms.

 Bonus: Knowledge of AI tools or prompt writing for marketing applications.

Key Attributes:

 Strong multitasking and follow-up skills.

 Self-driven with attention to detail.

 Creative thinker with problem-solving ability.

 Ability to work under deadlines and manage multiple projects simultaneously.