Head Sales & Marketing - Solar

Job description

Job Summary

The Sales & Marke􀆟ng Head will be responsible for strategizing and implemen􀆟ng integrated sales and

marke􀆟ng ini􀆟a􀆟ves to drive revenue growth, strengthen brand presence, and ensure op􀆟mal market

penetra􀆟on. This role demands strong leadership, analy􀆟cal acumen, and the ability to align sales and

marke􀆟ng opera􀆟ons with business goals.

Key Responsibili􀆟es Areas (KRAs)

Sales Strategy & Revenue Growth: -

 Develop and implement comprehensive sales strategies with defined benchmarks for performance

evalua􀆟on.

 Expand customer base by iden􀆟fying and capitalizing on new market opportuni􀆟es.

 Set outcome-based KPIs aligned to business objec􀆟ves and ensure adherence across teams.

 Drive closure of key opportuni􀆟es and manage stakeholder expecta􀆟ons.

 Lead high-value contract nego􀆟a􀆟ons and rela􀆟onship development.

Marke􀆟ng & Brand Strategy: -

 Devise marke􀆟ng campaigns focused on both offline and digital pla􀆞orms to build brand equity.

 Ensure all campaigns are aligned with market research and consumer insights.

 Lead strategic PR, communica􀆟ons, and brand posi􀆟oning efforts for maximum impact.

Team Alignment & Benchmarking: -

 Establish standardized evalua􀆟on criteria to align all team members to performance expecta􀆟ons.

 Ensure all team goals are focused on measurable outcomes driving business success.

 Promote cross-func􀆟onal collabora􀆟on and lead regular alignment mee􀆟ngs between sales and

marke􀆟ng.

Compliance, Budge􀆟ng & Audit Readiness: -

 Manage the combined sales and marke􀆟ng budget ensuring efficiency.

 Track performance metrics and refine strategies based on market trends.

 Ensure regular internal performance audits and compliance with brand and communica􀆟on

standards.

Key Performance Indicator (KPI)

 Sales Revenue Growth: Tracking the increase in revenue over specific periods (monthly, quarterly,

annually).

 Sales Bookings: Measuring the total value of sales orders received.

 Sales Targets: Monitoring performance against assigned sales targets.

 Quote-to-Close Ra􀆟o: Analyzing the effec􀆟veness of sales team in conver􀆟ng quotes into actual sales.

 Average Purchase Value: Determining the average value of each sale.

 Sales per Rep: Evalua􀆟ng individual sales performance.

 Sales Cycle Length: Measuring the 􀆟me it takes to complete a sale.

 Lead-to-Sale Percentage: Tracking the conversion rate of leads into customers.

 Customer Acquisi􀆟on Cost (CAC): Calcula􀆟ng the cost of acquiring a new customer.

 Customer Life􀆟me Value (CLTV): Es􀆟ma􀆟ng the total revenue a customer will generate over their

rela􀆟onship with the company.

 Close Ra􀆟o: Evalua􀆟ng the propor􀆟on of sales closed compared to the number of sales opportuni􀆟es.

 Number of Mee􀆟ngs/Calls/Demos Completed: Tracking the volume of customer interac􀆟ons.

 Percentage of Referrals from Exis􀆟ng Customers: Measuring the success of customer referrals.

 Sales by Contact Method: Analyzing the effec􀆟veness of different sales channels.

 Average Sales Cycle Length: Determining the 􀆟me it takes to close a deal.

 New and Expansion Monthly Recurring Revenue (MRR): Tracking revenue from new and exis􀆟ng

clients.

 Number of Monthly Onboarding and Demo Calls: Evalua􀆟ng the efficiency of onboarding new clients.

 Lead Genera􀆟on: Measuring the number of poten􀆟al customers generated through marke􀆟ng efforts.

 Website Traffic: Monitoring website visits and engagement.

 Conversion Rates: Tracking the percentage of website visitors who take desired ac􀆟ons (e.g., fill out a

form, make a purchase).

 Marke􀆟ng ROI: Calcula􀆟ng the return on investment for marke􀆟ng campaigns.

 Brand Awareness: Measuring the level of recogni􀆟on and familiarity with the brand.

 Social Media Engagement: Tracking likes, shares, comments, and other interac􀆟ons on social media

pla􀆞orms.

 Customer Reten􀆟on Rate: Measuring the percentage of customers who remain with the company

over a specific period.

 Customer Sa􀆟sfac􀆟on: Gauging customer sa􀆟sfac􀆟on levels through surveys or feedback

mechanisms.

 Average Response Time: Measuring the speed of response to customer inquiries.

 Marke􀆟ng Qualified Leads (MQLs): Iden􀆟fying leads generated by marke􀆟ng that are likely to convert

into customers.

 Sales Qualified Leads (SQLs): Iden􀆟fying leads passed from marke􀆟ng to sales that are ready to be

contacted.

 Cost Per Lead (CPL): Calcula􀆟ng the cost of acquiring a single lead.

 Customer Acquisi􀆟on Cost (CAC): Calcula􀆟ng the cost of acquiring a new customer.

 Customer Life􀆟me Value (CLTV): Es􀆟ma􀆟ng the total revenue a customer will generate over their

rela􀆟onship with the company.

Qualifica􀆟ons & Skills

 Bachelor's degree or Master’s in Business, Sales, or related field.

 25+ years of experience in sales, with a focus on solar energy or renewable resources.

 Proven track record of achieving and exceeding sales targets.

 Strong leadership and team management skills.

 Excellent communica􀆟on and nego􀆟a􀆟on abili􀆟es.

 Ability to analyse and interpret sales data.

 Proficient in Microso􀅌 Office Suite

 Technical Skills:

o Sales Strategy Development

o Team Leadership

o Client Rela􀆟onship Management

o Market Analysis

o Sales Forecas􀆟ng

o Nego􀆟a􀆟on