Digital Marketing Manager

Job description

Role Description

This is a full-time on-site role for an Assistant Manager/ Manager, Digital Marketing & Growth at The

Esthetic Clinics in Mumbai. The role involves tasks such as social media marketing, lead generation,

web analytics, and digital marketing strategies. The Assistant Manager/ Manager will play a key role

in driving the clinic's online presence and growth through various marketing initiatives.

We are looking for a skilled and passionate Assistant Manager/Manager of Digital Marketing and

Growth to drive our digital marketing initiatives within the Hair, Skin, and Cosmetic category of the

health industry. This role requires hands-on execution experience in performance marketing, SEO,

and social media, along with a strategic mindset to optimize our online presence and drive customer

engagement.

Key Responsibilities:

 Performance Marketing:

 Supervise, oversee, and manage performance marketing campaigns across channels (PPC,

display ads, retargeting) to drive customer acquisition and revenue growth.

 Monitor, analyse, and report on campaign performance, optimising strategies to maximise

ROI and achieve KPIs.

 SEO Strategy:

 Conduct thorough keyword research and competitive analysis to inform content strategy and

SEO initiatives, along with SEO agency/ Freelancers.

 Optimize website content, landing pages, and blog posts for search engines to improve

organic search rankings and traffic, along with a content writer.

 Collaborate with web developers and content creators to ensure technical SEO best

practices are implemented.

 Social Media Management (Supervise, but when needed, execute as well):

 Create and manage engaging content across social media platforms (Instagram, Facebook,

LinkedIn, Quora, etc.) to enhance brand visibility and community engagement.

 Develop and execute social media campaigns that align with overall marketing strategies

and drive user-generated content.

 Monitor social media trends and analytics to adjust strategies and improve engagement

metrics.

 Content Development:

 Oversee the creation of compelling content that resonates with target audiences, including

articles, videos, and graphics related to Hair, Skin, and Cosmetic products.

 Ensure all content is SEO-optimized and adheres to brand guidelines.

 Customer Engagement( WRT Retain of customer – CRM):

 Leverage data-driven insights to enhance the customer journey, improving user experience

across digital platforms.

 Develop retention strategies that utilise email marketing, personalised messaging, and

loyalty programs.

 Analytics and Reporting:

 Utilise analytics tools (e.g., Google Analytics, social media insights) to track performance

metrics, providing actionable insights to stakeholders.

 Prepare and present regular reports on campaign performance, market trends, and growth

opportunities.

 Budget Management:

 Manage digital marketing budgets, ensuring efficient allocation of resources to maximise

impact.

 Track spending and performance against budget goals, adjusting strategies as needed.

 Collaboration and Leadership:

 Collaborate with cross-functional teams, including product development, sales, and customer

service, to align marketing efforts with business objectives.

 Mentor and guide junior marketing staff, fostering a culture of continuous learning and

improvement.