Sr. Marketing Manager

Job description

Strategic Marketing

● Develop and execute comprehensive marketing strategies aligned with business objectives.

● Create go-to-market plans for automation products and solutions

● Conduct market research and competitive analysis within the automation sector

● Identify target customer segments and develop buyer personas specific to the automation industry's needs Campaign Management & Lead Generation

● Design and implement multi-channel marketing campaigns across digital and traditional platforms

● Collaborate with Channel Partners and the Customer Marketing teams for joint Marketing campaigns.

● Manage lead generation programs to support sales pipeline development

● Optimise marketing automation workflows and nurture campaigns

● Track and analyse campaign performance metrics and ROI

Content Marketing & Communications

● Create technical content, including whitepapers, case studies, and product documentation

● Develop compelling messaging for automation solutions targeting industrial

customers

● Manage content calendar and oversee production of marketing materials

● Collaborate with technical teams to ensure the accuracy of product communications Digital Marketing & Brand Management

● Oversee digital marketing initiatives, including SEO, SEM, social media, and email marketing

● Manage company website content and user experience optimization

● Maintain brand consistency across all marketing touchpoints

● Execute trade show and industry event marketing strategies

Cross-functional Collaboration

● Partner with sales teams to align marketing and sales objectives

● Work closely with product management to support product launches

● Coordinate with engineering teams to understand technical capabilities and benefits

● Collaborate with customer success teams to develop customer testimonials and case studies

Required Qualifications

Experience & Background

● 4+ years of marketing experience with demonstrated success in B2B environments

● Proven experience in the automation industry (industrial automation, process automation, or related sectors)

● Strong understanding of automation technologies, manufacturing processes, and

industrial applications

● Experience with marketing automation platforms and CRM systems

Technical Skills

● Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, Salesforce, etc.)

● Experience with content management systems and marketing automation software

● Knowledge of SEO/SEM best practices and social media marketing

● Familiarity with design software and the ability to coordinate creative production

Thanks & Regards

Princy Tiwari

7471128707