Field Sales Executive

Job description

Job Title: Field Sales Executive Department: Sales Reporting To: Area Sales Manager (ASM) Role Overview We are looking for an energetic and goal-oriented Field Sales Executive to drive sales growth, expand market presence, and build strong relationships with Veterinary Doctors, retailers, distributors, and pet shops. The role involves regular field visits, target achievement, market analysis, and strict adherence to sales processes. Key Responsibilities 1. Target Achievement & Sales Performance ● Achieve monthly, quarterly, and yearly sales targets. ● Drive product dilution from Distributors/Super Stockists. ● Increase active counters and pet shops stocking the products. ● Ensure product availability and visibility in all assigned markets. ● Ensure timely payment collection from distributors 2. Team Coordination & Execution Discipline ● Conduct daily coordination meetings with the ASM. ● Follow the tour plan and Beat Plans without deviation. ● Ensure smooth communication between sales teams, distributors, and internal departments. 3. Market Penetration & Expansion ● Conduct regular market visits to understand customer and consumer needs. ● Analyse competitor trends and share insights with ASM. ● Maintain strong relationships with existing clients and gather regular feedback. ● Identify and convert new customers to expand market coverage. ● Support the creation of an efficient and cost-optimised distribution channel. 4. Sales Strategy & Reporting ● Prepare and share daily sales and performance reports with ASM. ● Participate actively in product promotions and visibility initiatives. ● Track performance vs. targets and execute corrective actions. ● Track Distributor’s Stock and Secondary Sales on weekly basis. ● Track Schemes Enrolments so that it should be completed timely. 5. Compliance & Ethical Standards ● Adhere strictly to company SOPs and field activity guidelines. ● Submit monthly TA/DA to ASM by the 5th of every month. ● Submit next month’s Travel Plan by the 25th of every month. ● Ensure all interactions follow company policies, code of conduct, and ethical standards. ● Maintain transparency and avoid any miscommunication within the team or with customers. Required Skills & Qualifications ● 1–3 years of field sales experience (FMCG, Pharma, Pet Care preferred). ● Strong communication, negotiation, and interpersonal skills. ● Ability to analyse market trends and competitor activity. ● Comfort with travel and on-ground market visits. ● Target-oriented mindset with strong execution ability. Benefits ● Competitive salary + incentives ● Travel & Daily Allowance (TA/DA) ● Career growth within the sales team ● Opportunity to work with a fast-growing brand