Sr Social Media Executive

Job description

Position-Sr social media executive

Experience- 1-3 years

Locatiob -Okhla phase 3

About the Role: This core social media role overlaps with brand building and marketing for Hudle, which operates 500+ sports facilities across the country. A Social Media Executive is responsible for the entire social media ideation, execution and operations for Hudle. Some highlights of the role include:

● Content Operations - Create, schedule, and publish engaging and visually appealing content (text, images, videos) that resonates with target audiences. Manage the social media content calendar, ensuring a consistent posting schedule and timely updates.

● Content Creation: Strong command of Instagram and short-form video content. Bonus: Canva, Figma, InShot or any editing tool. Visit sports venues/courts to shoot original content (reels, highlights, BTS, interviews) during/post working hours. Assist in ideating and producing high-quality content: short-form videos, carousels, reels, stories, and creatives.

● Events/Launches: Visit sports venues and events to capture on-ground content — including video bytes, real-time stories, reels, and behind-the-scenes moments. You'll be responsible for creating dynamic, real-time content that brings the energy of Hudle’s sporting community to life.

● Reporting: Create fortnightly/monthly/quarterly content reports, aligning with marketing goals, events, and brand moments.

● Collaborations with Internal Teams - Collaborate with the business teams to generate creative ideas for social media campaigns, venue launches, and promotions/banners for in-app, etc.

● Research & Insight - Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Research competitor activity, algorithm updates, best practices, emerging platforms, and digital trends to inform the social media strategy.

● Social Media hygiene - Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.

● Offline activities - Actively covering offline activities, engaging with customers, and internal staff to create original and sustainable content.

● Design - Being an internal design and editing export to publish content at high speeds. Work closely with editors/visualisers to create high quality content.

Requirements:

● 1-3 years of experience in a social media/content role (preferably with youth, fitness, or lifestyle brands).

● Hands-on experience with Instagram content formats — especially reels and short-form video. Creation + conceptualisation + execution. All content will be created in-house.

● Basic knowledge of Canva/Figma/InShot or similar tools.

● Comfortable with on-ground work, including visiting courts/events for content capture.

● Strong communication and copywriting skills with a good sense of humor and timing.

● Passion for sports IS A MUST — you play, watch, or vibe with the lifestyle. If you play pickleball/padle its a plus.

Benefits:

● Start-up environment with plenty of learning and growth opportunities

● Be a part of India’s fast-growing recreational sports ecosystem.

● Access to premium sports facilities — play while you work.

● Work in a young, high-energy team that’s redefining how India plays.

● Flexible work environment, game nights, and content that’s never boring.

Thanks & Regards

Sonali Chatterjee

9201975268