Will manage the marketing budget, entire brand management, product management, product marketing, promotions, Build Marketing Strategy, Product Marketing, Drive Customer Research and ROI optimization. Strategy: Will formulate the strategies, develop the sales plan and monitor the growth and conduct periodic sales review. Will manage the entire Profit and loss of the ecommerce business. Oversees the Brand’s Ecommerce Website - overall user experience, including site navigation, content development, sales checkout funnel, and promotional campaigns. Website Merchandising Managing end to end operation for marketplace listings, inventory updates and sales on marketplace Lead management Oversees the Creation of High-Performing Product Content Builds a Successful Ecommerce Team Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Forecasting demand (especially during the holidays) Deliver and Overseeing sales performance Vendor management of web development Order fulfilment Coordinating with the warehouse team for order process, packing and stock maintenance Conducting competitive analysis to evaluate market trends and identifying new opportunities Customer satisfaction and NPS Category and SKU management along with pricing strategies Manage all 3 rd party software and launches and their integrations. KPIs such as website traffic, Customer acquisition costs, conversion rate and Order values Monitor and analyse ASIN performance, rankings, ratings, and customer reviews and make recommendations to enhance rankings and performance drive sales. End to end understanding of e-commerce - across digital marketing, fulfilment, CRM etc.
