Marketing Manager

Job description

Key Responsibilities

Develop and implement the annual marketing strategy aligned with business goals and sales targets.

Build, strengthen and manage the brand image in the automobile market.

Design and execute 360° marketing campaigns (Digital, ATL, BTL, PR, Events, Influencer Marketing, Sponsorships).

Follow OEM guidelines in designing marketing strategies and ensure strict compliance with brand standards.

Liaise and maintain strong relationships with OEM teams to align campaigns, co-create initiatives and leverage OEM resources.

Manage customer engagement programs, experiential events and brand collaborations.

Contribute to the Annual Business Plan (ABP) with insights, strategies and marketing-driven revenue contributions.

Allocate and manage marketing budgets effectively to ensure ROI and cost optimization.

Maintain brand consistency across all communication platforms and touchpoints.

Track, analyze and report campaign performance with actionable insights.

Thanks & Regards

HR Priya