Job description
Position Summary
We are looking for a Business Development Manager – Sales to lead a high-performing sales team and drive the complete B2C sales funnel — from lead qualification and counselling to final enrollment and revenue realisation.
The BDM will manage a team of Team Leads and BDEs/BDAs, ensuring smooth funnel management, high-quality conversions, and consistent revenue growth.
Employment Type: 6 months probation + Full-time
Key Responsibilities
- 1. Sales Funnel Ownership
- Own the end-to-end sales funnel — from lead assignment, qualification, and demo invitations to final enrollments
- Drive Sales functions with high accountability for conversions.
- Monitor and optimise key metrics: invite-to-show ratios, closure rates, conversion percentages, and revenue per enrollment
- Ensure smooth handover between sales teams for high-quality funnel movement.
- Achieve monthly and quarterly revenue targets through effective team management, sales conversion, and process excellence.
- 2. Team Leadership
- Lead and mentor Team Leads, BDAs, and BDEs across territories.
- Coach teams on consultative selling, objection handling, pitching, and closing techniques.
- Conduct regular reviews to monitor performance, ensure adherence to SOPs, and maintain CRM hygiene.
- Implement structured training for productivity enhancement and process consistency.
- 3. Process Excellence
- Design and maintain standardised SOPs, pitch scripts, and frameworks for both pre-sales and closures
- Identify bottlenecks across funnel stages and implement corrective actions.
- Collaborate with internal teams to refine sales narratives, improve show-up rates, and increase conversion efficiency.
- 4. Cross-Functional Collaboration
- Coordinate with Lead Generation teams to ensure a smooth and timely lead flow
- Parter with the Product, Marketing, and Operations teams to provide insights on audience behaviour and objections.
- Work closely with Training and Demo Teams to align on walk-in and enrollment targets.
- 5. Reporting & Analytics
- Deliver detailed weekly and monthly reports on invites, walk-ins, closures, and revenue performance
- Analyse data to forecast pipeline, set realistic team targets, and drive performance improvements.
- Track and present performance dashboards for both pre-sales and closure funnels.
- Qualifications & Requirements
- Experience: 2–6 years in B2C Sales / Inside Sales / Business Development / Pre-Sales, preferably in EdTech / Upskilling / High-ticket B2C industries.
- Leadership: Proven experience managing teams (BDAs/BDEs/TLs) with measurable revenue achievements.
- Skills
- Strong command over consultative selling, negotiation, and closing.
- Excellent communication in English + one regional language (Marathi, Kannada, Malayalam, and Telugu)
- Proficiency in CRM systems, call tracking tools, and sales dashboards.
- Traits: Target-driven, data-oriented, process-focused, and thrives in a fast-paced environment.
Gourangna Soni
gourangnawhiteforce@gmail.com
8770897071