Amazon Ad Specialist

Job description

1) Own end-to-end management of Amazon Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

2) Create and optimize campaigns based on ACOS/ROAS goals, click-through rates, and sales conversions.

3) Perform detailed keyword research and competitor analysis to identify growth opportunities.

4) Develop A/B testing strategies for ad copies, images, and targeting to maximize performance.

5) Monitor campaign performance daily, flagging anomalies and ensuring KPIs are met.

6) Work closely with account managers, creative teams, and the brand team to align ad messaging with brand positioning.

7) Generate weekly and monthly performance reports and actionable insights to guide marketing strategy.

8) Collaborate with catalog and SEO teams to ensure listing quality supports paid performance.